6 Components of a Successful Landing Page
It’s not easy to create a high-converting, competitive landing page even if you have the best landing page plugins for WordPress, and you’ll need to consider a variety of elements while finding out what customers want. There’s no hard-and-fast way to create a good landing page, because these pages have multiple differentiating factors. Every page has a different market segment, call to action, niche and product to promote. However, there are certain commonalities you’ll need to think about. By reviewing these, you can be well on your way to creating a solid landing page.
Main and Supporting Headlines
The headline is the first thing a visitor will see on a landing page, and it should clearly describe what the user will get from their visit. Messages should be evident enough to grab and keep the reader’s interest, and your headline should promote interest, attention and understanding. It should accomplish:
- Grabbing the user’s attention
- Telling them about your service or product
Landing page headlines should be short, preferably under 20 words (ideally, only about ten). To keep it short and to the point, you can only say so much in a headline. That’s where the supporting headline comes in! It can be an extension of the page’s main headline, or it can be a supporting, persuasive message about your affiliate marketing training course.
If you’ve chosen a competitive niche, you’ll need to find a way to set yourself apart from the competition—and you’ll need a one-of-a-kind selling proposition to do it. Explain to visitors how your product is different from all the rest, but do it succinctly. With a good selling proposition in your WP Profit Builder Review, your customers will understand why they should be excited about your product, and they’ll come away with clear expectations.
Immediately after your sales proposition, you should list the benefits of your membership site. It’s important to offer details about what you’re selling, and to answer questions customers might have. You should also make sure you brand it with your branded graphics on all marketing platforms, using a tool like Youzign can work wonders for you. And save you thousands in graphic design costs. And you should know that better graphics would mean increased conversions. You should also tell customers what your products can do for them, include a bulleted list of benefits. Here, customers will learn what your products do—and how they can solve problems.
Explanatory Video or Images
The images used on your OptimizePress review landing page are a visual representation of what you’re offering, and they can help your customers understand what your product is like. Showing contextual usage has a significant effect, and it can get visitors to see themselves from a different perspective. To achieve this, you’ll need explanatory videos and/or photos. Images should be high-quality, large, and relevant to your product offering. When selling services, images and video should demonstrate their usefulness.
Your landing page’s closing paragraph is your last chance to convince readers of your product’s benefits, and it should back up your main value proposition. Combine it with a call to action, and you’re just about set.
The Call to Action
Your call to action can be included in a lead generation form or a button on your clickthrough page. It is critical to your conversion rate, and placement is a heavy consideration. Calls to action should be persuasive, exciting and compelling, and they should stand out from the rest of the internet marketing product reviews.
Your landing page is where customers come to buy something, and it’s where all your hard work can pay off. The components listed here are essential in an effective page, and you can combine these elements how you wish. Once you’re done, you’re not really done—your page will always have room for improvement. Do some testing and make changes accordingly for the best results.